Tuesday, June 30, 2009
Pick up the Phone!!!!!
Ahhh -- the power of the telephone. I had lunch with a fellow PR colleague today and eventually the topic turned (as it tends to do) to media relations and how so many people just rely on e-mail to pitch a story. I'm still a believer that each e-mail should be followed up with a quick call to reinforce the message. Disclaimer -- "just following up to check you got my release, please let me know if you need anything else" -- does not count. That's a waste of every one's time. Have a reason for the calling the journalist, already know what topics the journalist has recently covered and be prepared to answer any questions with well thought out and intelligent answers. I regularly pitch journalists through social networks, but I still call if I believe my pitch/idea warrants that type of follow up. There's nothing more effective than personal contact and it will help develop stronger relationships over time-- so pick up the phone!
Monday, June 29, 2009
Pitchengine.com
We have recently been looking into using Pitchengine.com and incorporating their social media rooms into the more traditional media rooms that we are currently using for some of our clients. It seems like a really efficient way to manage social media releases and link them directly back to newsrooms without a lot of tech language or any programing. We used their free service to upload a release on a Land Banking client and within a week had over 60 unique views without posting the link anywhere else. I'm hoping to transition some of our B2B clients and switch their media rooms over to pitchengine. So far I only see benefits to this -- any feedback?
Thursday, June 11, 2009
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