One well placed story..........

This week Joe, a new addition to the Abbi PR team, secured a great feature in The Real Deal, a real estate publication out of South Florida. While we were excited we didn't dwell on it too much -- that is until we saw a slew of national bloggers begin to re-write the post in their own words. And many of these blog post were followed by various comments, both good and bad, about the benefits of shrink wrapping. And then it happened -- the Wall Street Journal developments blog re-wrote the story and all of a sudden it was all over the Internet. And then it happened AGAIN -- CNN Money called and wanted to fly a crew out to Reno to do a video on Mike Enos and Fast Wrap. Wow -- considering the company has already been featured in CNN Money we considered this a huge coup. This all came from one small story in a South Florida industry publication and now it's national news thanks to the power of the blog fueled by industry news. Don't under estimate those key industry publications -- they are often benchmarks for national news and a source of up to date content. Nice work Joe!